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Film Production house in delhi

Corporate Film Production House

Importance of Corporate film Production House

It is very important to promote your business as well as your products to be successful in this modern era. And a corporate film is an excellent way to communicate your business through various channels like Internet and television. The best thing about a corporate film production is its simplicity and flexibility.

Corporate Film also allows to let new customers know that offers your business. A film can be on your new product and how to use it or an explainer video about your services or simply insight into what makes your business. You can use it on your annual meeting or any conference or any launch event or to advertising on TV also. It can solve several purposes to build a brand identity. Corporate film / Corporate video is an impressive business tool because visuals are way more impactful than any other method of marketing.

Hit the bulls-eye

To win the race in this cluttered market you can’t just write good content or make an informative corporate film / corporate video. You have to go above and beyond when it comes to creating a brand identity in the mind of consumers. That’s where you need to strategies about your goals which you want to achieve through corporate film production. Everyone likes to consume information in different ways.
Here are some questions you need to ask yourself before planning a corporate film production.
What is the purpose of the corporate film / corporate video? What do you want with the film / video to achieve? Who is your target audience? What do you expect the audience to do after watching the corporate film / video? (Call to action).

Where will the corporate film / video be seen or hosted? (YouTube, Facebook, email, PPT), Will the video be part of a larger presentation or stand alone? Will there be any accompanying literature/brochures/white papers posted with the film / video? Provide a description of content/key messages which you want the video to get across? What is the target video length? What style and format? (Fact or fiction, animated, motion graphical).

Describe the overall “tone” of the video? (High Energy/Medium Energy/Low Energy, Informative), what is the development time line? (Deadline) and most important, what is your budget range?

High Quality Corporate Film Production Matters

For some people making a cheaper version or low quality corporate film / corporate video might seem a smart financial move but at the time, it’s really a mistake. The quality of corporate film / corporate video will reflect on your business and it can damage your brand identity in the mind of your customers. It includes the quality of strategy, storytelling, scripting and whole corporate film production also.

However, investing in a high-quality corporate film can boost up your brand value and customers will get a professional first impression of your business. The corporate film production will present your brand and your services in the best possible way, winning you more customers and increasing your reach and achieving your goals.


To know More About Corporate Film Production House: Kathputlee Arts and Films

Mascot Character

Mascot vs. Celebrity

Spokescreatures a Mascot Character for brand

History of Mascots dates back to 1888. An opera titled La Mascotte was written by French composer Edmond Audran, which is translated into English as The Mascot. It was used as a word for anything that brings good luck. The good thing about mascots is that they work cooperatively with other branding components as names, logos, taglines, even calls-to-action.

Selection of a mascot character is depended on your brand personality but mascot has to be unique. Mascot which is either a human or animal. A mascot is a perfect solution in these chaotic days to make your brand stand out from the rest.

Spokescreatures or Spokespeople

Both the mascot character (Spokescreatures) and celebrity (Spokespeople) is a powerful tool for a brand promotion. In was in the late 90s. When brands wanting to endorse themselves and thus so many celebrities from Amitabh, SRK to Sachin started doing advertisement. A mascot is your created property, you can have the control on it. But in case of a celebrity, you cannot control the public life of a celebrity. If any controversy surrounds the celebrity, it also effects to brand which they endorse.
According to Abhijit Avasthi, NCD, Ogilvy & Mather, There is never a set rule whether a brand should go with a celebrity or a mascot character. It mainly depends on the nature of the campaign. A well-known celebrity face has its respective positives and so does a mascot character. Though there is a great chance of a brand being lost in the clutter while using a celebrity.

Ranveer Singh is presently endorsing over 15-20 brands but when it comes to recalling a brand I can only think of 5-6 of those. Hence it is very important that the celebrity if used is used perfectly. For me, the ‘Amul Girl’ and ‘Zoozoo’ are two of the most memorable mascot character. When it comes to celebrities, I think Titan and Coke have used Amir Khan perfectly and so has Pepsi used Sachin.

Mascot Characters in the current scenario

With the advent of numerous brands in this cluttered market. The future of mascots in the field of advertising is bright. The scope of mascot character to become the new brand icons challenging the supremacy of the Khans and Bachchans. The Mascot character Amul girl as she is popularly known as a synonym for butter, is no less than a celebrity in India.

There are many mascot characters which have gained the celebrity status. Like Hutch Pug, Lijjat Papad Rabbit. Commonwealth Games Mascot Shera, Air India Maharaja, ICICI Life Insurance Mascot Chintamani, 7Up Man – Fido Dido. Appy Fizz’s mascot Appy Fizz and many more. After all this, there is a million rupee question: Which brand will create the next Amul girl or Zoozoo?

To Know More About Mascot Character: Kathputlee Arts And Films

Animated TVC in advertising - film production house in Delhi NCR India

Animation in Advertising

Beat the ad blocker

It is true that every brand has its own space and target audiences. Some may say that Animated TVC ads are targeted for kids only. No its not! The bigger example is Redbull. In animation, there are so many ways to construct an ad like character animation, 2d and 3d ad, live + animation. Let’s take an example of Idea ad of saving tree featuring Abhishek Bachchan where he dons a role of a sagacious tree giving the Gyan to save paper. An animation in advertising is changing the dynamics of TVC ads. Animation provides the out of the box feel to the brand.

With special effects and animated TVC humor in commercials, the audience is automatically glued to watching the same programme instead of flipping channels between breaks,” adds Girish Mahajan, Co-founder, and Director, Webitude.

Unlimited scope of Animated TVC and an Animation in advertising

Can a monkey sell a choco pops? Surprisingly, it does perfectly, because of a funny animated TVC monkey in the animated Kellogg’s choco world commercial that did his job so well. Thus TV industry is witnessing a lot of animation in advertising. Animated TVC characters are becoming the face of Indian brands. An animation is not limited to films only, nowadays they are the main highlight of a video campaign.

Animation gives a comic relief to brands. The unlimited scopes for creative talent making the ad word a niche for animation. Look around their so many brands that are playing in animation. Here I am not only saying about animation in advertising or animation mascots but the whole communication. Brands like Fanta, Frooti, Vodafone ZooZoo’s, Duracell Battery, Big Babol, Amron claymation ad and much more have a strong lasting appeal and lend a whole new dimension to the brand.

Novelty factor

The concept of animation gives room to creative experiment. You can do things which are beyond the human character reach. Animation can bring the freshness in terms of the visualization, storytelling or animation style such as 2d, 3d, live and many more. If I ask you to give one example of an animated ad you can immediately say Amul ads. That is the power of a well-executed advertising strategy. The usage of animation to attract the right curiosity towards the brand.

According to a few case studies. People preferred watching a Red Bull advertisement as opposed to that of a Fair and Lovely, given that the latter was trying to put across forced messaging as opposed to Red Bull. In this cut-throat market animated TVC ads are important to grab the attention, keep your audiences engaged, communicate quickly and concisely, to gain understanding and make a lasting impression of a brand.

To Know More About Animated TVC: Kathputlee Arts and Films

Product Design

Product Design – Gopaljee Ananda

Every product and service in the market are competing for attention. A good creative Product design is the first step to achieve that goal.

Design can be product design, packaging design, marketing collateral design, mascot design etc. We at Kathputlee understand the consumer behavior to be amazed, enlightened, crave for uniqueness and most importantly evoke their emotion of desire.

To Know More About Product Design: Kathputlee Arts & Films

Brand film - Best from other Animated Studios in delhi NCR India - Kathputlee Arts and Films

What is a brand film?

What makes your company a brand?

Do you want to do as a brand?

What is the real face of your brand?

How does your brand play a role in an industry?

The big answer is a Brand film.

It is a strategic, stylized documentary about your brand. The story is authentic and compelling because you, your product and/or service is authentic and compelling. The brand film is way more different than any typical commercial or corporate video.
In today’s cluttered market it is important to not only communicate your products and services visually but to communicate your brand as well. And the best way to do it is through Brand films. A brand film does things differently than a commercial.

Brand films have that time to build the audience’s interest into the company as a whole. They get
involved based on how you make them feel.

The aim of a brand film is to connect with the target audience. Experts say that a branded film is no longer a film if it’s selling (that’s just an extended ad), or telling a story strictly about the company (that’s an infomercial). They say it follows a different set of parameters and best practices that seem counter to almost everything else they do in marcomms.


To Know More About Brand Film: Kathputlee Arts and Films

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