mail@kathputlee.in | +91 - 7838911800

Uncategorized

Category Archives
Film Production house in delhi

Corporate Film Production House

Importance of Corporate film Production House

It is very important to promote your business as well as your products to be successful in this modern era. And a corporate film is an excellent way to communicate your business through various channels like Internet and television. The best thing about a corporate film production is its simplicity and flexibility.

Corporate Film also allows to let new customers know that offers your business. A film can be on your new product and how to use it or an explainer video about your services or simply insight into what makes your business. You can use it on your annual meeting or any conference or any launch event or to advertising on TV also. It can solve several purposes to build a brand identity. Corporate film / Corporate video is an impressive business tool because visuals are way more impactful than any other method of marketing.

Hit the bulls-eye

To win the race in this cluttered market you can’t just write good content or make an informative corporate film / corporate video. You have to go above and beyond when it comes to creating a brand identity in the mind of consumers. That’s where you need to strategies about your goals which you want to achieve through corporate film production. Everyone likes to consume information in different ways.
Here are some questions you need to ask yourself before planning a corporate film production.
What is the purpose of the corporate film / corporate video? What do you want with the film / video to achieve? Who is your target audience? What do you expect the audience to do after watching the corporate film / video? (Call to action).

Where will the corporate film / video be seen or hosted? (YouTube, Facebook, email, PPT), Will the video be part of a larger presentation or stand alone? Will there be any accompanying literature/brochures/white papers posted with the film / video? Provide a description of content/key messages which you want the video to get across? What is the target video length? What style and format? (Fact or fiction, animated, motion graphical).

Describe the overall “tone” of the video? (High Energy/Medium Energy/Low Energy, Informative), what is the development time line? (Deadline) and most important, what is your budget range?

High Quality Corporate Film Production Matters

For some people making a cheaper version or low quality corporate film / corporate video might seem a smart financial move but at the time, it’s really a mistake. The quality of corporate film / corporate video will reflect on your business and it can damage your brand identity in the mind of your customers. It includes the quality of strategy, storytelling, scripting and whole corporate film production also.

However, investing in a high-quality corporate film can boost up your brand value and customers will get a professional first impression of your business. The corporate film production will present your brand and your services in the best possible way, winning you more customers and increasing your reach and achieving your goals.

 

To know More About Corporate Film Production House: Kathputlee Arts and Films


Mascot Character

Mascot vs. Celebrity

Spokescreatures a Mascot Character for brand

History of Mascots dates back to 1888. An opera titled La Mascotte was written by French composer Edmond Audran, which is translated into English as The Mascot. It was used as a word for anything that brings good luck. The good thing about mascots is that they work cooperatively with other branding components as names, logos, taglines, even calls-to-action.

Selection of a mascot character is depended on your brand personality but mascot has to be unique. Mascot which is either a human or animal. A mascot is a perfect solution in these chaotic days to make your brand stand out from the rest.

Spokescreatures or Spokespeople

Both the mascot character (Spokescreatures) and celebrity (Spokespeople) is a powerful tool for a brand promotion. In was in the late 90s. When brands wanting to endorse themselves and thus so many celebrities from Amitabh, SRK to Sachin started doing advertisement. A mascot is your created property, you can have the control on it. But in case of a celebrity, you cannot control the public life of a celebrity. If any controversy surrounds the celebrity, it also effects to brand which they endorse.
According to Abhijit Avasthi, NCD, Ogilvy & Mather, There is never a set rule whether a brand should go with a celebrity or a mascot character. It mainly depends on the nature of the campaign. A well-known celebrity face has its respective positives and so does a mascot character. Though there is a great chance of a brand being lost in the clutter while using a celebrity.

Ranveer Singh is presently endorsing over 15-20 brands but when it comes to recalling a brand I can only think of 5-6 of those. Hence it is very important that the celebrity if used is used perfectly. For me, the ‘Amul Girl’ and ‘Zoozoo’ are two of the most memorable mascot character. When it comes to celebrities, I think Titan and Coke have used Amir Khan perfectly and so has Pepsi used Sachin.

Mascot Characters in the current scenario

With the advent of numerous brands in this cluttered market. The future of mascots in the field of advertising is bright. The scope of mascot character to become the new brand icons challenging the supremacy of the Khans and Bachchans. The Mascot character Amul girl as she is popularly known as a synonym for butter, is no less than a celebrity in India.

There are many mascot characters which have gained the celebrity status. Like Hutch Pug, Lijjat Papad Rabbit. Commonwealth Games Mascot Shera, Air India Maharaja, ICICI Life Insurance Mascot Chintamani, 7Up Man – Fido Dido. Appy Fizz’s mascot Appy Fizz and many more. After all this, there is a million rupee question: Which brand will create the next Amul girl or Zoozoo?

To Know More About Mascot Character: Kathputlee Arts And Films


Get Free Consultation!
X